Another great commercial for the Levi’s commuter series. I usually loathe and avoid the comments to anything public, especially on You Tube but a good point was made… why isn’t this guy wearing a helmet?
On the other hand… how many cyclists do I see (and know) that would be interested in Levi’s bike specific jeans that don’t own a helmet and swear up and down they don’t need one nor would they wear one… maybe Levi’s knows their target audience all too well?
Still… cool commercial.
The Commuter by Levi’s® (by levis)